Statistics
Period — “Today · 7 days · … · All time” or “Dates” (from–to, Moscow time, both inclusive). Dates persist between sections. Each block has a “?” explaining what it is, where the numbers come from and the formula.
| Section | Shows |
|---|---|
| Overview | Turnover, revenue, conversion, clients, geography. Net profit: revenue minus order costs, partner and monitor accruals and fixed costs. “Where the money goes” — costs by type |
| Unit economics | What one deal brings: received, paid out, profit, average ticket. Daily spread: (our rate − purchase price) / purchase price |
| Payments | Payment attempts, time to pay, payment methods, cancellation reasons |
| Support | First response, resolution time, SLA, operator ratings |
| Partners | Partner clicks, orders and accruals |
| Visitors | What visitors choose, where they get stuck, where they come from |
Where a purchase price is entered, deal profit, revenue and margin use it instead of the exchange rate. Costs are set in Settings → Costs.
next version “Export” button in Overview — XLSX with “By day” and “By direction” sheets, no personal data.